Friday, 9 October 2015

Beatles Story Cake for John's 75th to help fight food poverty

A chocolate cake to celebrate John Lennon’s 75th birthday will be unveiled at a special event at the Beatles Story, Albert Dock, as his sister Julia Baird launches a campaign to fight against food poverty.
The design of the cake is being kept top secret until October 9th – John’s birthday – when it will be shown in public for the first time at The Beatles Story.
Garston-based cookery studio Can Cook have created the cake which is made out of chocolate because that was John Lennon’s favourite.
Julia said: “When John was young, it was war time and food was scarce so our family used to save up our chocolate rations so that when John’s birthday was coming up we could make him his favourite cake.
“He loved chocolate cake and this year as it would have been John’s 75th birthday I wanted to tell the story and tie it in with fighting food poverty in his hometown of Liverpool today.”
The chocolate cake will be unveiled at a press conference at the Beatles Story at Albert Dock in Liverpool at 11am on Friday 9th October.
The cake will be auctioned with all proceeds going to Can Cook to support the ‘Imagine No Food Poverty’ campaign.
The ‘Imagine No Food Poverty’ campaign is being launched with a video featuring John’s sister, Julia, his schoolboy friend Tim Holmes and Robbie Davison, Director from Can Cook.
The video highlights the problem of food poverty in Liverpool and across Britain, encouraging people to cook using healthy ingredients to make nourishing meals, even on a tight budget.
Robbie said: “Food poverty in the UK means over a million families with children are going hungry.
“Our solution is to provide fresh food to everyone who is hungry. By joining the ‘Imagine No Food Poverty’ campaign you will help feed good fresh food to people when they most need it.
"As part of the launch of this campaign, we will also be retailing a special chocolate brownie that will be sold in the Beatles Story's shops, cafés and through the other Beatles partners in Liverpool. For every brownie sold, we will make a donation towards a meal for someone suffering from food poverty."
As part of the celebrations, Beatles fans from Liverpool and around the world are being encouraged to send birthday messages on social media to mark John’s 75th birthday.
Fans are encouraged to get involved with John’s birthday celebrations via the Beatles Story’s Facebook, Twitter and Instagram accounts by sending their well wishes and using the #JL75 hashtag.
Martin King, of the Beatles Story, said: “John Lennon is a global musical icon and as this year would have been his 75th, we would like to see people across the world celebrating too by sharing their messages on social media using the #JL75.
“Let’s create a viral multimedia conversation for one of the greatest musicians the world has enjoyed.”
Also to mark John’s birthday the Beatles Story recently unveiled new memorabilia – the last piano John ever played – alongside an exhibition of never before seen pictures of John Lennon taken by American photographer, Bob Gruen.
Bob served as John’s personal photographer during his time in New York in the 1970s and is credited with taking some of the most famous pictures of John Lennon in his post-Beatles career.
Other Liverpool Beatles partners, the Cavern Club and Hard Day’s Night Hotel, are also marking this occasion with special activities taking place all week.
The Beatles Story is celebrating its 25th anniversary this year and is credited as the world’s largest permanent exhibition solely dedicated to the lives and times of The Beatles.

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